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25% Off Sitewide
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DEAL
Free Bras Wash Wash Back With Lingerie Purchase Of $125+
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Free Shipping On Orders $75+
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80% Off On Bra & Panty Sets
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70% Off On Sale Swim
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60% Off On Sale Bras
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50% Off On Sale Accessories
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40% Off On Sale Panties
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30% Off On All Sale
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25% Off On Subscribe
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30 Days Return Policy
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About Frederick's Of Hollywood
Frederick's of Hollywood is an American lingerie brand, formerly known for its stores in shopping malls across the U.S. The brand was established in 1946 and initially gained popularity through mail order and its association with the Hollywood film industry. It was a leading lingerie brand until the 1980s when Victoria's Secret surpassed it.